The Keys to Success to Investing in Real Estate

Most real estate professionals flunk within the first few months of trying to create a business enterprise out of real estate investing. The trick begins with a beneficial marketing plan and then practicing a disciplined effort to the marketing plan on a even basis. There is a lot more required to succeed, and you will encounter more tips, tricks and unique real estate marketing techniques in this article.Is there anyone in your town that doesn’t recognize that you buy homes or that you are a real estate professional? If so, you aren’t performing as well at marketing or rendering real estate investing information about your real estate investing business enterprise as well you could be. I find out real estate investors telling all the time that they aren’t receiving seller phone calls and subsequently aren’t receiving the leads they need to find the real estate business deals they require to earn a living. I say increase the marketing and the sellers will Call. Not only that but if you are canvassing the world (or at least your area) that you buy problem real estate holdings, eventually you will be acknowledged for what you do and sellers will telephone you strictly on your reputation. this is what is called cost effective marketing.One real estate professional was in a home, garden and hardware store a few calendar weeks ago and went past a couple of guys in an aisle. A conversation was heard while he walked by, I overheard one state, “That is the real estate man”. Now I had never known either of those men and have no idea who they are but that experience lets me acknowledge that I must be doing my business at letting the world to recognize my business is buying real estate in that area. There are many ways to let the area know that you are in the real estate investing profession and getting information out there that helps people realize you buy foreclosures, distressed real estate, do real estate short sales and have got a lot of real estate information and experience to flip properties. Some methods are cheap and some are more expensive. You are going to have to attempt many things and acquire a feel for what brings about for you the best results in your region to get the calls you require to transact real estate deals. I have tried many forms of marketing methods for real estate commercial enterprises of all varieties and have come back to a few that consistently create enough leads for me to purchase the 2 or 3 real estate holdings and houses I want to purchase every single calendar month. They are as follows:Classified AdsThe classified advertisement in the most prominent newspaper in the region is by far the heaviest producer of leads for local real estate investors that I have determined. I understand it is costly and I understand there are instances it does not generate phone calls but if you are going to persist in the real estate investing business sector just place it in there and leave it. Get used to it making up part of the toll of performing the real estate business. You may expend about $350.00 a calendar month for my 4 line ad and that is the commercial range. I’d consider running it 365 days a year to constantly cue everyone that you are a real estate professional and you purchase real estate in their region.Over the past few or so years I have watched many “real estate investor” ads come and go. Most folks put them in for a many or even just a couple of calendar weeks and then remove them or try just placing them in on the week ends. Real Estate Marketing just simply does not work this way. Put your real estate ad in the paper and leave it in there. It will more than make up for the price, trust me, and you will see after you finish your first deal. If you are distressed because there are real estate investors ads from many other investors in there, don’t be. They are there because they are getting responses. Just be sure to and actually answer your cell phone and keep it on all the time otherwise you’ll be squandering money.When a fresh ad for real estate investor information shows up in my newspaper, I will always call on the advertisement. 9 times out of 10 I get a message device or answering service. This is a significant turn off to somebody who needs a resolution to their real estate trouble now. They want to speak to a person who can quiet their anxiety over their current issues with their home and tell them everything is going to be ok. Your answering device won’t do that, they need a human being. As for what to put in the advertising, you will have to work on this one. I have tried various idea and the one I have now hast not changed for over 4 years. I haven’t switched it because I get responses. My ad is:We Pay CASH FOR HOMES In 24 Hours! Any area, price or condition Call xxx-xxx-xxxxNow I have had other real estate professionals jockey for place and interchange their ad copy to be leading of mine in the column but it has not made whatsoever difference, at least as far as I can discern. Don’t worry about those things, just get the advertising out there and leave it. It could possibly take a bit of time, perhaps a several weeks to get going but sellers will telephone. As soon as you have your classified advertising running, then you should start working on your other marketing techniques right away. If you only go through one idea a week, within a few weeks or a couple of months you will have a significantly powerful real estate purchasing process.Ads in the “Freebie” PapersYou might also run advertisements in the freebie papers in your local region or the region you want to conduct real estate investment deals. These are the “Thrifty Nickel”, or whatever they are named in your region. We run both a column ad and a display in this newspaper and expend about $175.00 or so a calendar month for these ads. They pull in seller leads reasonably well and have always rationalized the costs. Remember that these guys are usually open to talking terms on your rates and you will probably get a better rate if you commit to a longer advertising agreement.Bandit Signs or Road Signs.Bandit signs are great. They are some of the best lead producing tools around. I have yet to put out a bunch and not be bombed with calls right after I arranged my marketing. I just don’t position them out that often. I might place out a few to a half dozen or so a calendar month and the ones that continue and don’t get taken down continue to pull in phone calls. At an average price of less than $4.00 per sign, they are one of the greatest real estate marketing and advertising values available. Check the net for sign manufacturers for discount signage costs. I use 18 x 24 signs and set them at high traffic crossings around the town I wish to purchase houses in.I also position a sign in the front yard immediately after purchasing any house. I have purchased several homes in the same regions as a result of marketing this way.You can either use wood stakes or the wire stakes with your signs. I like the wood stakes because they do not bend like the wire ones, in addition, they are more less expensive and you can find just about any reasonably sized stick of wood or stake at your local hardware store for a really good value. Just get long lengths and trim down to fit. Then just nail the sign to it with the roofing nails with the orange or green plastic tops or you can use screws. There are many variants on what the wording on the sign can say. Keep in mind that traffic will be moving so you want to keep your message short and simple so it may be read. Plus your telephone number must be big, large and easy to read.If you search the sign advertisement content, you will discover that it is same resemblance my paper ad. I like to brand my advertising because I believe that helps with identification that is probably why the two guys noticed me as a Real Estate Professional..You want to have contrast, so a white sign with dark blue letters usually is the best draw. Some folks swear by black on yellow or black on orange. Again, I say it’s not what or how you say it rather simply that you’re out there marketing and placing out signs that counts. You’ll build a ‘brand image over time if you stay logical with your real estate marketing endeavors. When dealing with bandit signs, be sure that your local code enforcement laws are aware of them. In some areas or counties they can lax on them but a few miles down the road in another county or city, they can be super strict and will ticket you in a minute, pull the signs down and lead off looking for your next posters to go after you again. Some retail merchants in high tax areas can’t put out any A board signage without having them sized and then fined.Flyers and Bulletin Board PostingsFlyers and related collateral are another cheap way to get the word out that you are a real estate investor buy property, foreclosures or distressed properties. Just create a flyer with any one of the free on-line flyer software internet sites telling people that your are a real estate investor and how to get in touch with you. Make copies for few cents apiece and you have some really inexpensive real estate marketing and advertising. It really is that simple. Then place these flyers on every bulletin board in your Town or region you would like to buy your property, foreclosure or distressed home.. I also recommend that you place some of them in those plastic sheet shielders so the rain won’t ruin them and put them up on phone poles around neighborhoods I like to buy property in.. While not as prominent as the bandit signs, on poles actually in the neighbourhood they still attract phone calls. I carry a file with me in my automobile and put them up whenever I stop at a grocery store or major discount shop or really wherever. Some of the other area to put them are:· Laundromats
· Taped to the inside of telephone Booths.
· On the counter of any business organization that will let you place them at.
· Bulletin boards at any local or major rebate store (lots of traffic)
· Grocery store bulletin boards
· Fax to Mortgage agents, call first
· Fax to Real Estate Agents, call first and they may get a lot of these.
· Take them Door to Door in target regions
· Employment centre Bulletin board
· County Courthouse or public office Bulletin boardThese are just a few illustrations. Any place that will allow you to set one is a good place. You can never let too many people know that you are a real estate investor and are in the foreclosure market.Imprinted and/or Promotional ItemsOptimum Real Estate Investor Marketing Ideas – These no-lose ideas are sure to get you top hits on leads and calls for your Real Estate Investing occupation.These are some of my favourites and most fun. While they are not the top producers of leads or the least costly, they will sure position you apart from the average investor.Pen Knives – These tiny Swiss army knives are the neatest things. They are actually key chains etched with your content, mine being: WE BUY HOMES – All cash or take over payments within 24 hours! Call xxx-xxx-xxx I assure if you give one of these to somebody they will hold on to it it and if they conceive of selling, they will think of you. They are about $1.75 each.Key Chains – I give these to all my buyers with the keys to their new house on them and leave them all over the place. They come in the shape of a house or #1 or whatever style you like and have your message on them. You can guess what mine says. Cost – about $. 25 cents apiece.Pens – I use these all the time. Whenever I sign a sales receipt or anything I leave my pen. I cannot tell you how many outcries I have gotten off of these things and since I often need one, I always possess one to give away. My attorney even has a supply on his closing table. I possess two types printed. One for sellers says “We Buy Homes!” and one for buyers says “Everyone Qualifies”. Cost – about $.26 cents per unit.Coin Holders – These you hardly find anymore so everyone is surprised when I have them. I leave these things everywhere. Mine are bright yellow with blue letters and my message. Cost – about $.30 cents apiece.I leave all of these promotional items everywhere, on the top of gas pumps, on end-cap displays in grocery stores and in department stores. I look at it this way, if I give away 100 pens, 50 knives and 50 coin holders a month, that is only a little over $100 bucks a month. That is still cheap advertising. And with the money you can make in a real estate deal, it is ‘no cost’ marketing strategy. You can get any of these promotional advertising products at many major promotion marketing manufacturer, and you can find companies online as well.Business CardsI order business cards by the 1000’s and you should as well, there are a lot of great places online that can print up nice (and cheap) cards for you and that specialize in real estate as well. As for business cards, well, they are cheap, mine are about $50.00 for 2000, and I pass them out and leave them everywhere I possibly can. I leave my cards everywhere, in pay phones, on restaurant tables, my kids even have their own supply to pass out. Try to get a box a week out. The card doesn’t have to be fancy, in fact the simpler the better. My card is bright yellow with blue letters and says:WE BUY HOUSES Foreclosure? Need Repairs? Bad Tenants? Divorce? CASH IN 48 HOURS! OFFERS MADE ON ALL CALLS! XXX-XXX-XXXXCar MagneticsMagnetics are one of those things where you spend once and get use for a long time. Mine cost about $75.00 and are yellow with blue letters. They say:WE BUY HOUSES! FA$T CA$H XXX-XXX-XXXXorSELL YOUR HOME FAST WE PAY CA$H XXX-XXX-XXXXI have gotten several deals from these signs. Remember to order a smaller set for the back of your car/truck. People have more of a chance to read the message when they are riding behind you.ClothingI like golf shirts and oxford dress shirts with my logo on them. There’s plenty of adverting houses that will help you design a logo if you don’t have one or use the one you already have. There is no charge for set up and all items ordered include your embroidered logo free.I pass custom imprinted hats out to everyone I know who wears one and have given away many shirts as well. They really look nice and present a nice image for your business.Other Advertising ToolsThere are many other shapes of advertising, some I have tested in the past such as billboards, door hangers, yellow pages, television and radio advertisement. I even have a traveling billboard, an old SUV painted bright yellow with blue WE BUY HOUSES! and my telephone number that I drive around and park overnight at dissimilar places. It brings the calls! Get the marketing going and let the world know who to call when they have a house to sell, a pre-foreclosure, distressed property or someone who just wants to get out of their house.. If that phone isn’t ringing, you aren’t making money so you need to get a good marketing strategy going and stick with it!I sincerely hope these tips will help you in your next real estate marketing efforts and get you the real estate investing deals you’re after.

Retirement Advice From Active Retirees

Most working people imagine retirement with wonderful visions of being on permanent vacation, sleeping late every day, and travelling. That is not the reality for most retired people. There are 10,000 baby boomers per day turning age 65 in the United States. Most retirement advice is focused on the financial side of retirement. It is also helpful to think about the “softer” issues related to achieving a happy retirement. The following advice on retirement is focused on advice about living happily in retirement, not just paying for it. It seems to us that people who enjoy their retired years are as focused on achieving their life goals, as they are their financial goals. The advice here comes from actual experienced retirees, and from our observations about our clients who are retired. The emotional aspect of leaving the workforce can be jarring, and many new retirees have a tough time feeling productive with their new-found free time. A comprehensive retirement plan addresses money, health, life goals, family, and social issues. How can you still feel relevant in retirement? For many people, much of their own personal identity is tied to “what you do” for a living while working. That changes in retirement. For many people retirement can last 25-30 years. According to the Society of Actuaries, there is a 63% chance that at least one member of a 65-year old couple will live to age 90 or more. What is your plan for those 25 years? What will you do with all that extra time? One of our clients mentioned that in retirement your 60’s are the “Go-Go” years, your 70’s are the “Slow-Go” years, and your 80’s are the “No-Go” years in terms of how many activities and how much travel you are able to do. Plan your retirement accordingly. Below is the retirement advice we got from current retirees.Retire TO something you are passionate about, rather than retiring FROM work. People who retire to something they are excited about seem to be the happiest in retirement, and are able to make the easiest transition into retirement. Those who retire from work without a game plan, a passion, hobbies, etc. often have a tough time mentally and emotionally making the transition. What are you passionate about outside of work?Continue to work and expand your interests for as long as possible. By continuing to stay engaged in important regularly scheduled activities you retain your sense of purpose. You have a reason to get up in the morning. Working part-time, family support and/or volunteering can continue to provide purpose and meaning for your life. Retirement should not be driven by age but by a desire to do something else with the rest of your life. The people we see that seem to be the happiest are very busy in retirement doing many different things, including social interactions on a regular basis. They say “I don’t know how we had enough time to work before we retired!” Your work week provided a great deal of structure to your days. It is a good idea to create structure in your days as a retiree as well. One retiree recommends having a purpose in life beyond just having fun. Get out there and get involved!Take care of your health. Keep moving and stay fit. Manage your health in a daily and disciplined manner as much as you manage your finances.Have a plan for healthcare costs. Healthcare costs increase significantly as people get older. A typical 65 year-old couple retiring now needs roughly $230,000 to cover medical expenses in retirement, not including long-term care costs, according to Fidelity Investments. Those numbers could increase as Medicare is poorly funded now, possibly resulting in reduced benefits or increased “means testing” for benefits in the future. What is your plan for future healthcare costs and possible long-term care costs?Establish a strong network of friends and family. Develop new social connections. “Invest” in your friends and family. Having strong social connections is a critical element of a happy and healthy retirement for most people. Don’t let financial or tax considerations dominate your decisions or get in the way of keeping your social/family network strong. When you retire you will not miss the work as much as you will miss the people and the relationships.Discuss retirement with your spouse. Is your spouse really ready to have you around the house full-time? Is your spouse’s vision of retirement the same as yours? For many couples there are things each of you will want to do separately, and some things you will want to do together. Retirement by one or both spouses can significantly impact the relationship you have with each other.Create a budget and stick to it. It is smart to practice living on that budget before you retire. Many people have difficulty mentally adjusting to no longer having a regular paycheck coming in to cover their monthly living expenses. They think every dollar they spend is one dollar closer to running out of money, and they live their lives frugally and often well below their means. It’s OK to spend the money you have worked so hard to create. It’s time to enjoy the fruits of your labor. We help our clients come up with a strong financial plan, a retirement budget, and we can create a “retirement paycheck” that gets transferred to their checking account every month.Pay off your mortgage and other personal debts before you retire. It is easier to enjoy a stress-free retirement without a mortgage hanging over your head. If you are planning to retire and you still have a mortgage, it may be a red flag that you really can’t afford to retire yet.Decide how much of your wealth you will share with your children, and when. How much is too much. These are difficult and personal decisions that differ with each family. Many retirees enjoy sharing some of their wealth with their children and grandchildren while they are still alive. Don’t bail out your kids repeatedly if it puts your own financial security at risk.Perhaps the best retirement age is never? Some people may need to work forever for financial reasons. Others may be so passionate about their work that it doesn’t seem like “work” to them, and they may decide to stay working as long as they possibly can. These work lovers may be type-A personalities who can’t imagine doing anything else or enjoying anything else as much as working. Many people are now working into their 70’s because they love what they do. There is absolutely nothing wrong with that.We think a complete and comprehensive plan for a happy retirement goes beyond financial security. It requires a plan and concerted effort to remain active, healthy, busy, and socially involved to live happier and better in retirement, not just longer.